Hometap's Rachel Keohan Recognized as a 2025 HousingWire Marketing Leader

Hometap is pleased to announce our very own Chief Marketing Officer, Rachel Keohan, has been recognized as one of HousingWire's 2025 Marketing Leaders.

HousingWire's 2025 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Through impressive marketing efforts, this year’s recipients are driving mortgage origination volume, connecting with homebuyers at critical moments, and supporting real estate brokerages to engage buyers and sellers. By combining data, technology, and creative strategy, they’re transforming how the industry communicates, competes and grows.

Rachel earned recognition for her role in shaping an education-first marketing approach that’s made home equity investments (also referred to as home equity agreements) more accessible and understandable for thousands of homeowners.

Read her full profile at HousingWire here. Congratulations from Hometap to all who were included in the list.