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Hometap's Rachel Keohan Recognized as a 2025 HousingWire Marketing Leader

June 2, 2025

HousingWire

Hometap is pleased to announce our very own Chief Marketing Officer, Rachel Keohan, has been recognized as one of HousingWire's 2025 Marketing Leaders.

HousingWire's 2025 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. Through impressive marketing efforts, this year’s recipients are driving mortgage origination volume, connecting with homebuyers at critical moments, and supporting real estate brokerages to engage buyers and sellers. By combining data, technology, and creative strategy, they’re transforming how the industry communicates, competes and grows.

Rachel earned recognition for her role in shaping an education-first marketing approach that’s made home equity investments (also referred to as home equity agreements) more accessible and understandable for thousands of homeowners.

Read her full profile at HousingWire here. Congratulations from Hometap to all who were included in the list.

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The Hometap family of companies utilizes Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC to provide Hometap Home Equity Investments (HEI or HEIs). Each entity has the ability to enter into a HEI directly with the consumer:

Hometap Equity Partners, LLC dba Hometap. NMLS ID# 2467867 NMLS Consumer Access 361 Newbury St, 5th Floor, Boston, MA 02115

Hometap Homeownership Solutions, LLC dba Hometap. NMLS ID# 2819930 NMLS Consumer Access 361 Newbury St, Office 450, Boston, MA 02115

Hometap Real Estate Equity Partners, Inc. holds real estate brokerage licenses in certain states. California DRE #02191883

A Hometap HEI has a ten (10) year term, during which no monthly or recurring payments are required. Hometap records a lien against the property, in the form of a mortgage or deed of trust, to secure its interest. You may choose to settle the Investment at any time during the term without incurring any penalties by exercising an Owner Repurchase. If you do not settle the HEI by the expiration of the term, your Hometap HEI provider may exercise its right to acquire a percent ownership interest in the property and then work with you to sell the property. You may contact either Hometap entity at hello@hometap.com (for prospective or current applicants) or homeowners@hometap.com (for homeowners with an active HEI) for more information. Eligibility criteria are subject to change. For current criteria, please contact your Hometap HEI provider at (855) 223-3144 or visit www.hometap.com/faqs

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