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Small business owners turning to home equity investments for funding

July 11, 2022


Business Insider

In recent years, companies that provide home-equity investments have increasingly found favor on Wall Street, where investors were eager to increase their bets on the US housing market.

The main players in the space — companies like EquiFi, Hometap, Point, and Unison — are backed by household names among institutional investors, including Bain Capital, Citigroup, Prudential Financial, and Redwood Trust.

Home-equity investments are also becoming more popular among entrepreneurs who have seen their home values surge amid the pandemic.

Last year, Americans launched 4.4 million businesses, up 24% from the prior year, according to the think tank Peterson Institute for International Economics. That spike in entrepreneurship meant more capital requirements for small-business owners, some of whom turned to home-equity investments. One provider, Hometap, deployed roughly $8.5 million in home-equity investments to small-business owners in the first quarter of this year, more than triple that of the same period in 2021, according to the company.

This article originally appeared on Business Insider. Read the article here.


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The Hometap family of companies utilizes Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC to provide Hometap Home Equity Investments (HEI or HEIs). Each entity has the ability to enter into a HEI directly with the consumer:

Hometap Equity Partners, LLC dba Hometap. NMLS ID# 2467867 NMLS Consumer Access 361 Newbury St, 5th Floor, Boston, MA 02115

Hometap Homeownership Solutions, LLC dba Hometap. NMLS ID# 2819930 NMLS Consumer Access 361 Newbury St, Office 450, Boston, MA 02115

Hometap Real Estate Equity Partners, Inc. holds real estate brokerage licenses in certain states. California DRE #02191883

A Hometap HEI has a ten (10) year term, during which no monthly or recurring payments are required. Hometap records a lien against the property, in the form of a mortgage or deed of trust, to secure its interest. You may choose to settle the Investment at any time during the term without incurring any penalties by exercising an Owner Repurchase. If you do not settle the HEI by the expiration of the term, your Hometap HEI provider may exercise its right to acquire a percent ownership interest in the property and then work with you to sell the property. You may contact either Hometap entity at hello@hometap.com (for prospective or current applicants) or homeowners@hometap.com (for homeowners with an active HEI) for more information. Eligibility criteria are subject to change. For current criteria, please contact your Hometap HEI provider at (855) 223-3144 or visit www.hometap.com/faqs

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